Branding 5 Review: This AI Tool CHANGED My Marketing Strategy

Summary

Branding Five is a new AI marketing solution software designed for marketers, marketing agencies, and small businesses. It enables you to define your brand positioning and audit your marketing strategies quickly utilizing Carl Jung's brand archetype system. When you plug in your website, Branding Five conducts a comprehensive SWOT analysis—examining strengths, weaknesses, opportunities, and threats—and recommends a customized, actionable strategy for improving your brand. It's an ideal tool if you’re looking to fine-tune your brand with data-backed insights. The video delves into a deeper user experience walkthrough of how the software functions and is publicly reviewed by another creator in the software space.

If you're into marketing and always looking for tools to optimize your branding strategies, this software could be a great addition. The video's creator discusses various license tiers, highlighting tier four as the best value, particularly for agencies planning to perform multiple analyses monthly. The walkthrough shows the step-by-step brand evaluation process, boasting its simple design and how you can leverage it to create an entire brand strategy. You can find the original content from a fellow creator who gives detailed insights into this tool. So, do give it a watch to see firsthand what the easiest and most complex elements can do for your business.

Key takeaways:

• Branding Five uses AI for brand positioning and marketing strategy audits.
• Suitable for marketers, agencies, and small businesses looking for actionable strategies.
• The software utilizes Carl Jung's brand archetype for brand positioning.
• Pricing starts at $99 for a one-time fee, scaling up to $1,199 for monthly retainer options.
• License Tier 4 offers 10 reports per month, suitable for companies managing multiple clients.
• It provides a simple user interface, ideal for new users who need streamlined software.
• Branding Five performs comprehensive business analytics, such as SWOT analysis.
• It generates in-depth brand identity reports, offering strategic insights for businesses.
• Key features include website scraping for honest reviews and competitor analysis.
• The tool helps define brand values such as honesty, expertise, and affordability.
• Engage in detailed customer profiling and learn how to effectively position your brand.
• The software's simplicity ensures users aren't overwhelmed, focusing on clear actionable data.

Video

How To Take Action

I would suggest implementing Branding Five for your small business or personal brand, as it's a cost-effective tool that can bring valuable insights. Start by using the software's main feature—defining your brand position—by plugging in your website. This quick step generates a SWOT analysis, helping you immediately identify strengths and weaknesses.

A good way to make the most out of this tool is to leverage its AI-driven brand archetype suggestions. Understanding your brand's core personality can help in connecting with your audience better. Spend some time going through this feature to ensure that your brand is aligned with your core values and business goals.

For entrepreneurs managing multiple brands or those with marketing agencies, I’d recommend the License Tier 4 option. This tier allows you to run multiple reports, making it a valuable asset if you're regularly refining brand strategies for different clients.

Taking action based on the comprehensive insights from Branding Five's detailed reports can elevate your branding strategy. Follow the suggested actionable steps like using recommended taglines and call-to-actions in your marketing materials. The tool's competitor analysis can also equip you with strategic information to outperform rivals.

Lastly, use the insights gained to refine your SEO and improve your website's visibility, drawing from the SEO and content strategy recommendations provided. This small initial investment of time can lead to a significant impact on your brand's success and online presence.

Quotes by Learnwire

"Define your brand positioning in minutes using Carl Jung's brand archetyped system"

– Learnwire

"It's best for marketers, marketing agencies, small businesses, and so forth"

– Learnwire

"You can define your brand positioning in minutes using Carl Jung's brand archetyped system"

– Learnwire

"Strength, weaknesses, opportunities, and threats from a marketing standpoint"

– Learnwire

"Most people get lost once they log in log into a software and they if they're provided too many options"

– Learnwire

Full Transcript

All right, welcome back to the channel. So, we're going to be taking a look at one of our softwares today. Let me scroll down here. And this one was just released today, uh June 9th, uh might have showed up yesterday on a late Sunday. Uh but this is for uh Sumo Day. And then they're also launching today as well. So, branding five, I'm going to click on this. We're going to go and take a look at this software right here. Here is the landing page right here. What can you do with this? Well, you're going to define your brand positioning and audit your marketing with this AI marketing solution. Uh, it's best for marketers, marketing agencies, small businesses, and so forth. And you can define your brand positioning in minutes using Carl Jung's brand archetyped system. Uh, auto or audit uh your marketing and optimize it with a customized actionable strategy for your brand. Um, we can go. I haven't even looked at this video. I usually like uh start uh by start off by trying to watch that video. So, I can get a little of what the software is. Let me pause, go watch this video, and I'll be right back. All right, perfect. So, we are back. Uh, yeah, this is a branding type of AI software. First, we're going to plug in uh our website um and it will go and do a bunch of research and it will come up with a SWAT analysis, strength, weaknesses, opportunities, and threats um from a marketing standpoint. It's going to help you position yourself, find what your best audience is, taglines, all that kind of good stuff. So, we're going to jump in in just a minute. Let's go and just look at from the founders real quick. Uh we have July 2024. So, the tool has been around for a year. uh based out of um Austria. Um and it's a small uh size. It's bootstrapped in startup phase right here. And do we have our first previews yet? Let me go click on reviews. Nope, no reviews yet. And then we're going to come over here and just look at license tier. The pricing. So license tier one's 99 bucks and you get a complete brand package reports five. And it's a onetime uh right here. So you're going to pay 99 bucks and you're going to get five full reports. Um, and you can use this at any time, but once the five are up, it looks like uh you won't be able to renew at that point. You also in tier one won't get white label reports or custom branding options. So, in a sense, this is just kind of the way that these deals are going right now, guys, is that uh license tier 2 is where the fun begins because you're going to get access to white label and you're going to get custom uh branding options. Now, these reports, um, licensed tier 2 is $289 and you get 15 of these. So, you would pick this up and then maybe you would use this type of report, uh, as an agency. Maybe you want to go out there in your professional marketing company that's going to go out there and help businesses have better branding and so forth and do all these analysis and so forth. And believe me, this is basically uh there's most companies hire consultants, consulting agencies to come in, help them with their branding um, and all kinds of stuff. So, this is actually a real business, a real business model. The um and then license tier 3 is $629. You're going to get 51 times. Um and then license tier 4 is $1,199 bucks. So, you're basically 1,200 bucks right there. And you're going to get u but the difference between license tier 4 and all the other licenses is that you're going to be on a reoccurring monthly retainer of a brand packaging. So, this would be perfect for agencies that are planning on doing 10 or less uh new clients per month. Um, this is going to allow you to do 10 of these reports per month. So, um, technically that would, in my opinion, you would be able to probably take on about five to eight new clients, leaving a couple of those allotted to redoing rerunning reports for your current your other other clients. Um, I don't know if you can buy oneoff tool, uh, oneoff packages, uh, once you run out, if you're on license tier one, two, or three, but right here, um, the the clear winner right here is license tier 4, uh, at,99 bucks because you get that 10 per month, and you continue to, uh, get access to those, uh, month after month after month. So, after a year, you're going to have 120 of these guys. is you're going to have 120 um of these uh brand package reports that you're going to be able to run. So, um pricing is it's a little steep uh on this one uh for sure. Not going to not going to lie on that one. Um, but if you're planning on building a real business, you probably will need me for license tier four because I just don't see how I would want to go in at tier two um and go and, you know, get get uh 14 clients and then my and I've got this tool that's amazing and so forth and then I don't get to use it anymore, right? So, license tier four, they're kind of kind of locking you into to looking at tier 4 if this is the tool for you. Let's go jump in real quick. So, I've already signed up for my account, but this is exactly what you see after you sign up, put your email in, and you come in here, and we're logged into the app. It says my name up here. So, there's no other options over here at all other than start new branding, brand positioning. So, I'm going to go ahead and click this button here. That's the only button you can do. So, so far, I actually really like that kind of user journey is as simplistic and straightforward as it possibly gets. There's only one button that we can push and it's to start this report. There's nothing else you can do in the software but go on this journey and this wizard right here. So, I actually like that because uh believe it or not, most people get lost once they log in log into a software and they if they're provided too many options and uh multiple ways to do things like you know you have that top menu item and then you have your sidebar menu item and you can get to different places like three different and then you're on your dashboard. So technically you have like three different ways that you can get to somewhere. Um, some people people would say that that's great because you're just providing a lot of options, but in my opinion, it just uh bogs it down and it confuses and um overwhelms people. So, I really really like that. Very important. So, what's the name of your brand? Let's run this for Learn. Let's see what it's going to say about my uh brand, LearnWire. It's the strongest brand that I have. What is your website URL? So, we're going to go learnwirepro.com. Now, I I believe we might be able to put in our YouTube channel. uh right here as well. But this case, I've redesigned my website. I've hired someone. They're working um full-time um or they're working on my team and uh we've redesigned the site. We're optimizing it and so forth. And so, it's looking pretty good. And so, um we're going to go ahead and just go with this because it should be able to identify what my brand is, uh what my target audience, all that kind of good. It should be able to scrape all the pages on my site and so forth. Now, provide a general overview of my site. Right. So, I'm actually going to come over here real quick and I'm going to I'm just going to go into Claude on my other uh screen. Okay, perfect. So, here we go. I'm going to go ahead and paste this in the box and I want to see if it uses results over theory. Yes, it allows us to put everything in there. Um, and I'm going to actually We are basically at 20,000. Um, so here we go. It says it when I launched, how many subscribers I have, what we do. It even has some of the courses that I have on my site and everything. So, this is great. You can use help me with AI as well. We're going to go with next. And you can see just the user uh journey right here from left to right. This is perfect. We're in the input phase right now still. Who is your primary target audience and freelance graphic designers? So, I'm just going to put software. I'm going to say software enthusiasts. Um any age and um actually I'm just going to go like this. Software and AI um enthusiasts any age. We're gonna go boom unique selling proposition. So clearly state what makes your brand uh different. So honest inepth unbiased uh software reviews and tutorials. We're going to go just keep cruising through this right here. And once we get this set up right here, then it's going to, you know, probably cruise through our report and be able to go out there and do a bunch of research for us. What's the origin the origin story of your brand? Um so we put we already fed all this in that very initial prompt. I kind of put everything in here, but I noticed a gap in the market for affordable. Um, so I'm going to go ahead and just kind of copy uh this right here. Okay, perfect. So, I've moved this over into Claude AI, which has all of my information on a project. It has all the information that it needs. Type this in. So, it is going over here and it's going to create this. I'm going go ahead and just copy this real quick. And we'll throw this in right over here. And we'll just delete this top part right here. Come down. Boom. Boom. Boom. And we'll continue to push next. All right. So, what are your brand goals? Uh, something like that. You can pause and read that as well. We're going to go ahead and push finish. Form submitted. And then we're moving on to step two where inspiration comes in. So, inspiration and brand vibe. So, share examples of brands, products, or content that inspire you by adding a link or text. This includes anything you like or could imagine your brand. So, inspirational links. So, we want to add three links, text examples, uh, so just do it. Uh, think different, all kinds of stuff like that. So, I'll probably pause and go find some links right over here and I'll be right. Okay, perfect. So, we added some links. It's actually kind of hard to find people that are like kind of just like what I'm doing. Of course, there's a lot of people that are making uh videos and stuff on on AI softwares and stuff, but uh to kind of align exactly with what I'm doing, uh you know, Futuredia has done it 100x bigger than me, but they are selling courses and they do they don't really do software reviews, but they do uh basically list all the all the softwares um and talk about them. So, I just put those up there. And then this is optional. They're kind of all optional, but I went ahead I already have one. No BS, just honest reviews. That's actually my favorite and that's what I current have right now as my kind of tagline and slogan if you will. I added a couple more right there as well. And we're going to say analyze inspiration. Uh so we have to click that button right there. So I'm going to go ahead and push the analyze button right there. And it gave us a summary right here. The user strongly um prefers honesty, transparency, and direct no BS communication style as highlighted by positive feedback blah blah blah. So we've got all that. So we have key themes honesty and transparency digital tools re uh reviews and curation providing value and results educational content focus on digital and AI tools and trust and expertise perfect suggested styles. So we have um professional yet e accessible uh modern and queen design direct and so it's it's coming up with suggested styles key themes potential directions right here uh position as the go-to trusted source for digital tool reviews absolutely right there. So, is this an analysis on on the right track? Optional feedback. So, we can go like that. And then I'm just going to push this button down here. Continue. We'll move to the next step, which is step three, ICB. So, you you can see how you're going to spend a lot of time in this startup point right here. And the more information you feed the AI and the algorithm that that it has, the better results we're probably going to get. So, we'll continue on our journey. Um, ideal customer profiles get started with ICP. So, generate an example using AI to create one step by step with our guided quiz. Uh, we can create with guided quiz or we can generate. I'm just going to go with generate. Let's go with the fast and let AI do its thing. If they're hooked up to any of the AIS that I'm using, um, then I would trust that it would do a really good job because right now I can just provide information about my brand and then say, "Hey, give me a brand voice or whatever." And it does a really, really good job. uh claude especially uh most likely these tools generally speaking unless I actually know specifically they're usually using a form of chat GBT which is going to do a great job as well. We'll let it generate this. We'll be right back. Okay, so it has uh generated. So we can come and you can you can manage your ideal customer profiles. We're going to come down here and the practical digital entrepreneur. The practical digital entrepreneur is a motivated individual building or growing an online business. Uh your ICP is basically your um it actually doesn't say but it's your ideal ideal customer profile. So who is your ideal customer? And so what it came up with was a practical digital entre is a motivated individual building or growing an online business. They're actively looking for reliable, affordable software tools and practical training to improve their skills in areas like AI, content creation, and SEO. They uh they value transparent reviews and actionable strategies to achieve real. So, it couldn't have nailed my audience uh better than this. This is a thousand% what I'm going for. Honest, transparent reviews for people that that need this uh information. could be startup business owners, could be people that are already working for companies that um need to find solutions for their business that they're working for. Um and then they also need uh you know information and tutorials on how to use AI, the current AI models, how to do content creation and how to do some SEO on page SEO things like that as well. Um so this uh really does encap encapsulate uh who my target audience is. So demographics it is saying 25 to 55. Uh now my audience definitely does go older than that but this would be the general generally speaking they are 25 or older and that they're right in that u middle career kind of at the height of your career uh kind of age uh in that 30 year was it 30 years uh space where everyone's really really kind of reaching their peaks finding uh working in the um the niches and the industries that they you know are interested in that they went to school for that they got training for and so forth. So that makes total sense. Location, North America, UK, Australia, Europe with growing global audience. That's great. And income level ver um varied. Investing disposable income, online business tools and training. Education levels uh vary as well. So pretty good. Gender is mixed leaning male but specifically female. Yeah, exactly. Um and then we have our psycho demographics or psychoraphics. We have online business, digital marketing, SEO, content creation, AI tools. It's it's nailing everything that I would want to put in here on my ICP. A lifestyle spends significant time online. Yes. Personality traits, proactive, curious, resultsoriented, resourceful, uh needs and motivations. So, it's going through that. Then, it's going through our behaviors and engagements. We're looking really, really good. Liking it so far. You can see how in-depth this is the research and it's very accurate so far. So, I'm going to go ahead and push the save and continue button. Should be taking us along to step four, competitors. So, to find your competitors, top competitors. So, u we're going to go ahead and put in some Let me push pause and go and see if I can find them. It'll be people like Dave Swift and so forth. You guys already watch his content as well. And technically speaking, they're direct competitors. We'll probably put Futureedia in here as well. So, I'm going to add that right there. Okay. So, u there's actually a suggest uh with AI. You know what? We have these three added in here. Uh, I should probably go ahead and uh see what this is going to find for us. So, I did add these two sites here, but let's go and suggest with AI and see what it comes up with, if it can find some similar apps. Um, I find that this part still uh I was using Claude. It did was researching. I found some decent um competitors, but not quite uh you know, exactly kind of what I'm doing. So, you kind of need to know who your competitors are in my opinion and and put and exactly put them down, but we'll see. Um, so we have it found, yes, it found client AMP, which is exactly 100% I manually found that. That's Dave Swift's uh site. And then it found uh the SASGuru.net. I do want to go I'm going to copy this and I'm going to go and just see I guess we'll just pull it up so you can see what I'm doing. Uh, this is that literally not showing up. So, I don't know why it's finding sites that um aren't even on the web. So, we'll remove that one. And then AppSumo. Uh so, I'm going to go with the ones that I have right here. I have another one over here, which is G2. Um I could go with G2 or I could go with maybe AppSumo. And I'm just going to go with G2 because I'm not really I don't really want to say I'm in direct competition with AppSumo. I'm one of their top affiliates, but uh I'm not really competing with them. I'm partnered with them. Uh what we're going to do is we haven't added these yet. That pushed an add. It's only going to let us add three. So I'm going to go ahead and push the right here your differentiation notes. And it did fill this in for us. So we'll go ahead and just go to the next step right there. Ready to analyze your competitors. We're going to push the analyze competitors. So you can see this is taking a while to get through this. It's not something that and I'm explaining it and we're kind of taking our time and so forth, but this is going to take you probably 15 20 minutes to get through a full uh kind of profile analysis of feeding it content doing all this stuff. It doesn't just happen in three minutes. Um it's going to be the more information that's why it's doing a deep dive on this kind of questionnaire approach really getting as much information that it can from us. Yes, it has some AI features built in where it can help speed us along the way. Uh but you do need to know like your business um have and and what I'm using is cloud AI. I already have uh you know a lot of the information loaded into a project there. So I'm able to just prompt it and say hey what is my brand audience? What is this? What is that? And then it provides uh it very well for me because I've already done all that kind of hard work in the background. If you haven't if you don't have any documentation on your brand just yet. I mean these are the things you're going to ask your clients if you're doing this for clients. You're going to need all this information. And what you would do is you probably put a questionnaire together uh maybe a Google doc or something like that that you would actually go and when you uh are doing client onboarding, you would actually say, "Hey, I need all this information from you. Thank you." And then and then you can go and load it into here and then it's going to be able to create um this for us. Or better yet, if they already have a website and so forth and it's kind of like they're paying you to do this, then you're going to just use what you have. You're going to go to this uh client new client's website. you're going to find out what you know. Research everything you can use AI. Say, "Hey, research this. Give me this information and then you can plug it into this tool." Those are the ways that I would use the tool, especially if I was doing this from an like an agency standpoint as an agency model. Uh, so it is AI is competitor analysis. You can tell it's definitely doing some work in the background scraping and doing all this stuff. We'll come back in just a minute. Okay, perfect. So, here we are. We have our AI competitor analysis is complete. Let's see what we've got. So overall competitive landscape the competitive landscape for software reviews and AI tool discovery is diverse. It features large-scale user generated re review platforms like G2.com offering a breath of and volume uh specialized AI tool directories such as futuredia.io aiming for comprehensive AI resource status with the large community and direct competitors like clientamp.com. It was able to determine the difference between G2 and Futuredia that I'm not even on their level. They're getting hundreds of thousands. G2 gets over two million visitors per month. Um, Futuredia is close to a million. So, I'm not really competing with them, but they are in my space. It gives them enough information to research and so forth. And then it was able to notice that clientapp.com, which is basically Dave Swift's uh site, um, is a direct competitor as far as like uh we're we're basically in the same space. We review the same tools and so forth. Okay. So, it did a really good job. Similar to Learnwire focus on lifetime deal, LTDs and AppSumo, often with a personal brand approach, WWire's emphasis on honest, in-depth, unscripted uh video reviews and affordable, practical courses differentiates um it by catering to users valuing authenticity um and expert guidance. So, really cool stuff right there. Um and so I'm kind of taking the course approach, which I actually do am going to get back on that and create more Learn Wire courses. FYI, guys. The next course I want to do is going to be probably Google Gemini because it's so good. It's so fresh and uh very like uh blowing up right now and I've been using it for a lot of different things. So I want to create a very affordable course on Google Gemini and so forth. And then I actually want to do some like YouTube stuff. So I might do a YouTube thumbnails and how to use AI and how like you know 10 different 10 different softwares and ways to uh to create YouTube thumbnails. Something like that. Really cool. So stay tuned for that stuff. But that's the difference. uh you know client amp he it's more he has his own software and stuff as well I believe so we've kind of taken a little bit that that's what makes us a little bit unique so we have competitor insights it gives you all this stuff right here it went and researched it it does a SWAT analysis strength weaknesses opportunities threats right over here uh so opportunities expand into premium content of for courses leveraging its large audience uh develop more in-depth review content for top tools possibly through its expert network so there we go And then we have client amp over here. Strength, weaknesses, opportunities right here. Um, and then G2 right here. So, it gives you all this these different things you can do. So, actionable insights for your brand. So, it says to reinforce uniqueness continuously. I'm not going to read the whole thing, guys. You guys can pause. Uh, but emphasize Learn Wire's USP of honest, in-depth, unbiased software reviews and tutorials with a authentic unscripted delivery. This is a strong differentiator against large directories and more polished uh potential uh potentially sponsored reviews. Leverage personal brand and community. Uh deepen uh deepen course review synergy. Introduce timely LTD roundup content. Optimize learnwirepro.com for discoverability. And that's what I'm already working on guys. I've hired an SEO guy. I'm paying on a monthly retainer. We're going to start ranking. We've we're already ranking for um our first articles that we were putting together. Um, and then, uh, after probably about six months, I'll actually probably, uh, do a backlinking, uh, type of agency or campaign as well. And we're really going to take the site, uh, kind of up a notch. Um, putting, uh, put definitely putting money back into the business by, um, by by way of the website. Uh, and you can see right there, strategic niche collaborations, consider a free tier community. So, those are things that I've, uh, been interested in. I don't know if you guys would want to. Um, I'll probably make an individual video about it and really put out a poll and stuff like that. But if it's something that you guys would want uh some type of community on Discord or um Facebook group or I probably would use school because it's just an amazing platform very simple and it would have cost $100 a month to host it. We would have probably a free um a free community but that would be something that we can all really kind of uh you know get to to know each other and so forth. Um, but that would be a lot to run as well and so but that's something that could be um in the future uh doing something like that. I already run a school community that I've been running since 2023 um and so forth. Um but that's in another uh one of my businesses and it's where I teach affiliate marketing and YouTube and so forth. So you can see it came up with a really good content plan, actionable insights for our brand. gives us a marketing company or a marketing director or whatever, a manager, all these different insights on what you could do to help grow a brand, which is super super awesome. We can give them feedback if we like it, but looks good and confirm and continue. Now, we're going to go into uh what it looks like. Step five, brand values. I'm going to try to speed through some of these right here. So, review automated analysis. So, we're just going to analyze website right here. And I I love this part right here because we don't have to do anything or add any more information. We just get to click a let AI do its thing button. We'll be back in just a perfect. So here we go. So it's going to formalize our brand foundation and values. So insights from your website. So your um stated aspirations and implies values. So honesty, expertise, affordability, leader, leadership and practicality. Uh current website tone analysis, overall tone, direct, honest and practical. supporting evidence from website uh no BS just uh honest software reviews uh content titles focus on features pros and cons alternatives um and then subscription so it was able to to scrape our site find articles on our site and really dissect this stuff um not just surface level which is really really good um and then strategic fit of AI um suggested values so how I how AI suggested values could align with your strategic goals so you have expertise honesty so you can those ones are um at the highest right there. And so they're almost at like a 100. So you're really kind of looking at uh see how this one's on that almost out. So it's expertise and honesty and uh definitely those are and then practicality is almost there. So those three are really what's kind of defining um my brand. Um and that's where we're going to go and look at this. So overall strategic recommendations or has a strong foundation with its direct and honest tone which supports its goal of my expert. So, a lot of good stuff right there. It says to focus on so showcasing depth of expertise and promoting the benefits of the courses more prominently. So, I need to maybe promote my courses more on uh more often. I need to maybe I haven't done a sale of my other two courses and tried to bundle them together, which I want to do that as well. So, maybe I'll be doing that soon. Those of you that haven't had a chance to pick up my courses, maybe I'll put them together and put uh some type of bundle together and give you guys a major discount or something like that. And then we'll also be uh launching more courses as well, which is super super cool. Uh we're going to come over here, select your desired brand value. So you have honesty at 95%. So it tells you which ones you need to be um which ones you should choose accessibility. So the the goal mentions providing affordable online courses and then leadership. So those really are the best. You can add a custom right there as well. But it looks like we need to add honesty. Um right there we need to add expertise. We need to add the practicality and I do like the accessessibility. Uh will let us add a third. Yep. So we can add all those and that's really it. Um and leadership would be a big one, but I'm just going to stick with those four. That one would be the the the close fifth, right? So we just uh your curated desired values really kind of go from look honesty to expertise to practicality to accessibility. Those really are I'm going to leave off leadership on there. And then we're going to go save desired values. So make sure to push that button there. So we're going to save it. And then we're going to go continue to next step. So we were able to kind of breeze through that one but you can see the indepth analysis and so forth that this is doing. Now we come over here to the archet archetype. So uh determine your brand archetype. Follow these steps to uncover your brand's core identity. Think of your brand architect archetype as its core personality. Identifying uh it helps you connect more deeply with your audience. Um tell a consistent story and so forth. So step one pre-select your archetype. We can get AI suggestions. Add more archetype manually. So, we have all these right over here. Um, let's go with get AI suggestions and let AI take all the information that it has about our brand now. Um, and kind of tell us which one it thinks we should probably go with and so forth. Okay, so it's come back with some results. We can refresh AI suggestions. So, uh, we have AI suggestions right here. So, the Sage AI confidence 95%. So, brands that value knowledge, wisdom, and truth. They aim to help people understand the world. Reasoning Glorwire's core identity revolves around providing in-depth, honest and unbiased software review. Uh then we have brands that embody power, control, and leadership. The ruler, the explorer, brands that encourage uh discovery, freedom, and adventure. Maybe that one would be more for you could you could see how that one would be better for my other brand. Kind of like a making money online, making your own way, uh entrepreneurship, and so forth. And then the every man right here, AI, confidence is 70%. Brands that value, connection, belonging. So it really out of those four that it suggested, the sage is the probably the better one. Knowledge, wisdom, and truth. Uh so that's perfect. So you can actually click on view right there, but I'm going to go ahead and um AI suggested. I don't know why I don't think I want to go with those four. So I want to go with that one there. And then I kind of like some of those other ones. Okay. So we can go with that. And can we go and select some of these other ones over here? Uh, the hero. So, brands that embody courage, boldness, and determined to solve problems. The outlaw brands that challenge the status quo and break conventions. They aim to disrupt and revolutionize. Um, depending on your brand and so forth. That one I kind of go against the grain. I don't create um, you know, massively produced edited videos. I do very uh, little video editing. And you know, it might have hurt some of my growth, but I do go against the grain on that because this is the way that I like to create content. Uh I like to create long- form content. I like to do deep dives and I don't like to just uh do an eight minute review and say, "Hey, buy this software. It's great." Um because I'm an affiliate, right? I like to actually, and you guys have seen it time and time again where, you know, I'll spend an hour in a tool and then I can't recommend it to you. And then I still spend my entire morning doing that review and posting the video and I know I'm not really going to make any money off the video. I do that because that's the brand that I've chosen and that's what I feel called to do with these software reviews is to be as honest as possible, deep dive as possible and ultimately it helps you guys out decide that um what software is right for you and and so forth. Um we have the creators or brands that value innovation, im imagination and creativity. Uh so I think it actually created the best one uh right here. I actually really like this age right there. It's actually perfect. So, I'm just going to actually go with that. We have one highlighted and we're going to go to confirm and next. So, that's the only one we're going to go with right now. And then what do we got over here? So, now we're uh let's see. So, refine your brand personality. You have 50 points to allocate across these attributes. Uh distribute them to reflect your brand's core characteristics. Uh you'll need to rate at least five attributes to spend some some uh points on. So, visionary thinking. So, I'm going to go ahead and pause um and I'll be right back. Okay, perfect. So, here's how I distributed distributed the 50 points, right? So, we had 50 points. You have to rate at least five. There's one, two, three, four, five, six, seven, 8, 9, 10. So, there's 10. Um, and you can see how I kind of rated myself and my brand, what I want to go with. You just move the dial where you want it to go. And I'm going to go with confirm selections right here. And we have, let's see. So, what kind of character is Learn Wire? So follow these steps to uncover your brand's core identity. Think of your brand archetype as uh its core personality. Identifying it helps you connect more deeply with your audience. So how to play what of what kind of character is learn wire? So insightful. Um okay. So what do we do? Advisor and let's see knowledgeable, trusted, guru, intelligent, thoughtful, analytical, mentor, wise. So, those are all um now I'm not sure. Let's see. I'm just gonna click on how to play real quick. No, that didn't work either. So, I want to reset this. It has all these. So, let me see here. Okay. So, quick tip while you're going through this. Uh make sure uh when make sure to not just push next step right here, which I did, but I didn't push the confirm selections button. So, you've got to push confirm selections. It moves you to the next step over here. And then, let's see. How do you play? This button right here is not uh working. We did confirm our selections, but um I'm not really sure what to do. Right over here, we have these. You can move them over. It says no match. And so if you move them over, so trusted um that's good. Guru, no. Thoughtful, yes. Analytical, yes. Insightful, yes. Mentor, uh no. Advisor, maybe kind of. Okay. So, we kind of went with those. It doesn't really tell us what um how to do that. You have to just kind of figure it out. Left is means no. Right. You go ahead and keep I don't know what that first one is. I might have thrown away the really good one, but uh we'll go ahead and You know what? I want to retake it. Okay. So, intelligent. Yeah, I'd like to think of myself as intelligent and wise and analytical and thoughtful, knowledgeable, but mentor, no. Uh guru, no. Uh trusted, yes. Advisor, I kind of am. And insightful there. So, we're going to go ahead and uh keep all those and throw two away. So, we kept eight of the 10. Seeing if there's anything push to save these. Uh, nope. And so, I'm going to go and save the um archetype and the quiz. We're almost done, guys. We're almost done. And now we will send you an email once we are finished. Review your brand positioning right here. So, company brand core here. It takes a screenshot of your website. Company name, company description right here. And it's going to work on our report for us. We can edit our section. We have brand inspiration. We have our ideal uh customer profile ICP. We have our competitive analysis. We have a brand archetype. You definitely feel like you've accomplished something by the time you make it through this um because that was a lot of work to get to this point. Generate final positioning statement. So, I'm going to go ahead and click on that. We're looking good. And now it is going to authenticate your request. Load your existing brand data. Generate foundational brand identity, analyze your website performance, conduct SEO analysis for your domain and evaluate your landing page effectiveness. Design your visual identity, fonts and colors, crafting compelling taglines, developing persuasion, a persuasive marketing copy, formulating an HH content strategy, brainstorming ADA, uh performing in-depth SWAT analysis, developing your brand narrative and positioning, saving all generated brand elements, and finalizing your com comprehensive uh thing. Okay, so now it's going to go through all that. So here's our brand positioning strategy. So we finally made it to this point. What I could have done was just not even take you through all that and I could have just went here you go. But really I needed to show you that's the first step. You cannot get to this step unless you go through that entire uh journey that entire wizard. I think that and that would that's the main part of the software right you have to do that and then you can come over here. All right. So I'm assuming this is a download button here. We can share the report u uh make public and copy a link. So I go like that and we'll see what this looks like. And so we can copy this. You can go and share this with someone. Go and paste that and see what this actually shows. So we have our brand identity. So you can actually go and share this with someone which is super cool. So we have our brand voice right here. You can copy this. You can uh they have copy buttons everywhere along the way. So we have our honest direct experts. So brand promise. We have our brand personality. Very professional. our brand mission to provide authentic in-depth software reviews and practical affordable training that empowers entrepreneurs and online business um owners to make smart decisions. That's exactly what I want to do. So, Brand Vision um to be to be the go-to source for online entrepreneurs seeking honest software guys. Exactly what I do. So, it did a great job. Unique uh or your USP your brand goals right here and brand values, honesty. So, those are the four right there. So, that's just the one the brand identity brand archetype right. So, we can go through here. you can start seeing all this right here and so forth. So, look at just full-blown marketing report uh identifying your, you know, and and once we've just gone through all of this, you could actually take all this information and plug it back into Google Gemini Chat GBT or Claude and it will have an entire report. Now, uh we would want to probably do one page at a time to make sure that this is all copied over because if you just share this link right over here, it's going to go to a different URL. You can see that URL changes every time. So we might be able to uh maybe share all these different links. So every time you click on something, go copy the link and share all those links so that it can get all the information from links or just uh download the report or uh copy and paste it into a Google doc and it would have all the information. So typography, we have this. This is what it's suggesting for us to use. Color palette right here. Uh you can export this right here. So this is the color palette that it's suggesting to us. But we could go and change this right now as well. But it's definitely saying to go with the classic business type colors of your grays and your blues and whites and so forth like that. Uh then we can go with our SWAT analysis right here. So threats right here, big review sites like G2, uh it's going to be hard to compete with them, blah blah blah. Overall assessment right here. And we have opportunities, weaknesses, um strengths as well. Um competitor analysis, everything looks really good. Differentiating notes right here. Um, here's our, you know, major competitor analysis that we already saw earlier, but you can always have access back to that landing page analysis. Um, right here, let's see. Uh, trust assessment, trust recommendation. So, it does give you some information. You could take this entire thing right here, go plug it into your favorite LLM and go and improve on your landing as well. We have SEO. What did it find out about our SEO? So, organic search performance. Um, there's our organic uh keywords right now that we're ranking for. There's our top 10 positions, our traffic volume right there. Uh monthly impressions, and then paid search. We're not doing any paid search. Backlink profile right over here. So, it does some basic SEO uh analysis as well. We have our lighthouse right over here. It says loading or no lighthouse data available. Maybe we'll come back to that. We have our ICP marketing strategy right here. Uh the practical digital entrepreneur. So, uh the different ways to kind of go uh core pain points, goals and aspirations, uh decision-making style, marketing copy right over here. So, we have all these different headlines we can use um to go and run ads or to go and create things. We have call to actions right here as well. We have taglines and like right over here, stop missing hidden keywords, discover our proven research methods and rank faster now. Don't wait. And this could be sending them to my keyword research mastery course or unlock AI business transformation instantly. Grab the the AI alchemist. So these are really really good. Actually, it just did an entire analysis of our entire business. It came up with all these taglines and headings. It came up with all these call to actions and so forth that are based on real products that I have on my site, which I'm really really loving this taglines, honest software reviews, smarter investments, your trusted guide right here. So, we have a bunch of taglines, landing page copy, painoint, agitation, solution, all that kind of good stuff. So, there's your marketing expert uh stuff. Then you have your content strategy right over here. So, uh we have let's scroll back up over here. Um that's kind of interesting when we move from one uh uh page to the other. If we were at the very bottom of the page on a previous page, it starts us off at the very bottom on the next page. I kind of don't like that. They kind of if you click on one of these pages, it should take you all the way to the top. just the navigation kind of issue right there. Content strategy, overall campaign, theme. Let's see. Hero content right here. So, it's just giving us a bunch of different uh types of content, the hub content, so build loyalty, provide consistent value to existing audience, nurture interest in courses through practical examples right over here. So, it's actually giving us some um some ideas for maybe our uh how to make money or maybe our next courses or something like that. And then you can come over here. So, we have ideas. So, just a bunch of more ideas for content. And then marketing campaign ideas. So, directly link relevant products and courses and every piece of your content that you make. Use email list to announce special offers. Create focus pages and incentivize immediate. Oh, there's desired campaigns. Then you have your interest. So there's that's what I'm that's what I mean by when we come over here, we're on the content strategy for and we're all the way down at the bottom. When we click on marketing campaign ideas, it starts us off way down at the bottom. It needs to start us back up over here. So awareness campaigns. So overall, that is branding five. Uh I feel like I've been in this tool for a very long time. I don't know how long it's been at by this point. Um it could be 45 minutes or an hour. I'm not sure, but it feels like it's been a long time. Uh here is our learn wire analysis right here. We can get back in and view that. We can um purchase brand positioning. Uh so it looks like you can get more credits each time and then start new brand positioning um right over here. So what what does the purchase uh credits look like? So uh these are actually $147 each time you run one of these. It comes with everything right there. So if that doesn't tell you what the what they're valuing this at is $147 per one. We'll come back over here. So each one, so this is why it's a $441 value uh and so forth. So this they're saying that this is almost $1,100 value at the license tier four. You're going to get 10 per month and that would actually be per month that you're going to get, which is crazy. So this was branding five. What do you guys think? Uh if you watched the entire um review of branding five, then just type in the word Nathan. I just come up with a random word. It's either a human name or it's an animal or something like that. That's all I got for you guys, right? As far as like creativity. Um, but I don't use AI or anything like that. Maybe I should start using AI and maybe um have some more than ones, but um, right, Nathan, and I know you watched all the way till the end and let me know any other softwares during Sumo Day that you want to pick up. Remember to go and enroll if you want a chance to win a tier 2 of any software of your choice um, of the AppSumo Day tools. um just click the link below um and go and sign up. All you need is your and you'll be um in the giveaway contest running um and we'll announce that later on uh this Thursday. And then if you want to go pick up Branding Five, uh there'll be a link the first link below. Go pick it up. Um rating wise, it's kind of hard to rate this because there's not a whole lot of other tools uh quite like this. Uh so it's I like that they kind are doing something totally different. I like that there's there was heavy analysis and web scraping and you feel like you it really did go out and do a full report for us. I think it did a really good job. Um, and you know, I'm sure there's a bunch of other things I can't think of right now off the top of my head that they probably need to add in here. Maybe some type of keyword research or something like that for branding or um, you know, something to help create more ads or something. It it feels like it could do something else too. Um, so I don't want to just become like a everything's, you know, really highly rated. So I'm going to give this a 4.2, a solid 4.2. Um, I just feel like, um, the user journey was was maybe a little bit too much. I mean, I feel like I was really really working hard to get through that first uh, part. And I think that that could be a little bit exhausting for a lot of people uh, to get to have to go through that much. Even though I I already knew a lot of that information about myself, about my business, I wish I could have just plugged that in like the from the very start and then it could kind of take all that information, kind of come up with the report and do the re the research necessary. Instead, it still took me through every single uh notch of the software and it was kind of timeconuming. So, um but a very solid tool. Um, I definitely um was had a good time using the software and I think that it provides some very valuable insights from a marketing standpoint. Uh, so 4.2 is my final rating. Uh, type Nathan below and go sign up for the giveaway and first link below if you want to go pick up AppSumo. Uh, branding five and um 10% off uh if you're not a plus member and 20% off if you are a plus member. Thank you. Stay tuned. I'm going to be pumping out more videos. Hopefully, they're not going to be this long, but this tool was pretty in-depth. You could see how long it took just to get from from start to finish. So, thank you so much.